During the next IRF webinar, their panelists will have an insightful discussion about the KPIs that demonstrate the value of incentive travel programs. Drawing on findings from the IRF’s new study, Measuring Incentive Travel Program Effectiveness, they will discuss how incentive program owners and their partners are currently measuring the effectiveness and business impact of incentive travel programs. They’ll also address where the biggest gaps exist and what is needed to strengthen measurement practices across the incentives industry.
Panelists:
- Jeremy Bielski, Vice President of Sales, ITA Group
- Stephanie Harris, President, Incentive Research Foundation
- Chris Johnson, Director – Global Travel, Enterprise Events, and Sports Partnerships, Land O’Lakes
- Clive Morris, Chief Operating Officer, Explori
