The travel and events community is in mourning following the loss of Sigrid Scheffer, a highly respected professional and a central figure within the industry. Known for her infectious warmth and deep commitment to her work, Scheffer was a cornerstone of the sector, most notably as an active and beloved member of SITE Nederland.
In a heartfelt In Memoriam, former chairs of SITE Nederland remembered Scheffer not only as a consummate professional but as an exceptionally kind person who built genuine connections wherever she went. Her career saw her travel extensively, representing the industry at countless trade shows, congresses, and study trips—from Jordan and Warsaw to the annual IBTM events in Barcelona—where she was known for creating an atmosphere of joy and inclusion. Colleagues recalled her ability to bring people together, noting that she was entirely unpretentious and valued everyone she encountered. Also on social media many heartfelt words were spoken by people around the world.
Beyond her professional achievements, she was deeply devoted to her family, including her partner Peter and her son. Those who knew her spoke of the pride and love she radiated when sharing stories of her family’s development over the years.
The industry leaders who paid tribute expressed the profound void her passing has left, both within the professional community and in the hearts of all who knew her. Their message extended deep condolences to her family and her long-time colleague, Michelle, emphasizing that the entire industry stands with them during this difficult time. She will be remembered for her laughter, her unwavering warmth, and the lasting impact she made on the people within the travel sector.
