Starting today, GI Travel, PARTNERS & SAM!, and Holland Destination Management have joined forces and will operate under a single brand name: BARENTSZEN.
With this rebranding, the organization aims to centralize its expertise in meetings, events, and business travel under one unified brand. The integration of these three established labels is designed to streamline service delivery and strengthen the company’s presence both in the Netherlands and for international destinations.
The new positioning focuses on creating impactful encounters that extend beyond the standard corporate agenda. BARENTSZEN emphasizes the design of experiences aimed at strengthening teams and deepening professional relationships. Whether organizing strategic meetings, corporate events, or incentive travel, the firm is dedicated to facilitating meaningful moments that genuinely bring people together.
The launch of the new brand identity coincides with the debut of a revamped website, which showcases the combined offerings of the formerly separate entities.
