In a landmark move for the professional travel and events industry, three of the world’s most prominent associations—EMECA, ICCA, and UFI—have signed a formal agreement to consolidate their European advocacy efforts. The partnership establishes the European Events and Exhibition Industry Alliance (EEEIA), a strengthened body designed to provide a single, powerful voice for the sector in the heart of the European Union.
This new alliance builds upon the foundation of the European Exhibition Industry Alliance (EEIA), originally created by EMECA and UFI in 2012. By formally incorporating ICCA, the mandate now expands to cover the entire spectrum of business events, including exhibitions, large-scale meetings, and international congresses.
Strategic Influence and Industry Defense
The EEEIA serves as a collective representative for the industry before EU institutions and international stakeholders. The timing is deliberate; as global trade policies fluctuate and geopolitical tensions create uncertainty, the alliance aims to safeguard the interests of a sector that acts as a primary catalyst for innovation, trade, and scientific exchange. By standing united, the organizations intend to secure fairer operating conditions and ensure the sector remains a priority in European economic policy.
The operational structure remains consistent, with the EMECA Secretary General continuing to lead daily activities alongside their team. However, the strategic direction and policy priorities will now be a collaborative effort between all three partners. This includes active monitoring of EU legislation and targeted advocacy to demonstrate the industry’s socio-economic value.
A Shared Vision for the European Market
Marta Gomes, President of ICCA, noted that joining this established platform allows the meetings and congress segment to achieve a significantly higher impact at the EU level. She emphasized that the alliance ensures the industry’s value is fully recognized within Europe’s world-leading events market.
Elzbieta Roeske, President of EMECA, highlighted that the inclusion of ICCA is a logical progression as event formats evolve and overlap. She stressed that in an era of rapid change, emphasizing a shared need for rule-based trade and stable operating conditions is more critical than ever.
UFI President Panittha Buri added that this milestone reflects the success of over a decade of joint advocacy. She pointed out that exhibitions and business events are part of a single, dynamic ecosystem, and this unified front will be essential in maintaining Europe’s global competitiveness and driving the broader economy forward.
