Event Masters, the Belgian full-service event communication agency celebrating its 30th anniversary this year, today announces a major strategic transformation. The company is evolving into a group structure under the name Group Event Masters, bringing together its expertise under three powerful brands: the existing Event Masters (corporate events), the new PCO-brand Runmate (congresses) and the new Team Masters brand (teambuilding). Each brand has a clear positioning and specific focus, designed to deliver greater impact, creativity, and specialization for clients in Belgium and abroad.
With this new structure under the Group Event Masters banner, the company aims for continued growth, strategic collaborations, and a leading role in the transition towards more sustainable and inclusive live communication.
Bert Knuts concludes: “We are ready for the future. With these three strong brands, we continue our mission: connecting people, strengthening brands, and bringing stories to life through the power of live experiences.”
A response to specific client needs
With this rebranding, Group Event Masters (GEM) is responding to the evolution of the event and communication sector. Today’s clients expect much more than flawless organisation, they seek a partner capable of linking experience with strategic objectives. By structuring its activities across three complementary brands, the group can address client needs and emerging markets in a more targeted way.
Bert Knuts, Partner and CEO of Group Event Masters: “After 30 years in event marketing, this is not a farewell to our past, but an evolution towards a sharper positioning. Each brand has its own identity, yet they remain united by our shared values: creativity, reliability, and a human touch.”
Johnny Machiels, Partner and COO of Group Event Masters: “Our strength lies in the people and the processes that operate behind the scenes. Thanks to the group structure, we can further enhance our operational excellence and provide each brand and team with the right support. This allows us to guarantee our clients not only creativity and innovation, but also reliable and flawlessly executed productions.”
Olivier Meyskens, Partner and CFO of Group Event Masters: “This evolution is also part of a vision for healthy growth and financial sustainability. By focusing on three clearly defined areas of expertise, we are building a strong future – one that fosters innovation and investment for the benefit of our clients and our employees.”
A summary of the 3 major brands:
Event Masters (www.eventmasters.eu) remains the leading full-service agency supporting companies, institutions and organisations in creating B2B and corporate events as well as incentives, both in Belgium and abroad. From corporate meetings and staff events to award ceremonies, incentives, trade shows and product launches, Event Masters guarantees a seamless, creative and worry-free experience.
Pieter Maes, Head of Brands & Events: “With Event Masters, we are more committed than ever to placing strategic event communication at the heart of our approach. We build bridges between brands and people, convinced that live communication remains a powerful lever to create real impact.”
Evelien Schepers, Head of International Events: “For us, international events are not an extension, but a core competence. Thanks to our global network, local partners and strategic approach, we design events and incentives that truly make an impact.”
Runmate
Runmate (www.runmate.eu) is the new brand dedicated to international congresses and conferences. As a Professional Congress Organiser (PCO) and Destination Management Company (DMC), Runmate combines an international outlook with a strong local presence in the Benelux.
Runmate supports companies, public institutions, associations, federations and NGOs in designing meetings that make a real impact. “Conferences with impact” is not just a slogan, but a promise: events that are relevant in content, strategically designed and sustainably organised.
Jan Van den Broeck, Head of Runmate: “Runmate aims to break away from the clichés of traditional conferences. We rethink the content, the format and the overall experience to turn every conference into a true driver of change.”
Team Masters
Team Masters (www.teammasters.eu) is exclusively dedicated to teambuilding and represents the very origin of Event Masters, founded 30 years ago. A pioneer in Belgium, the brand is now the market leader, organising more than 200 teambuilding activities each year for large corporations and SMEs.
With the motto “Together Even Better”, Team Masters offers innovative and sustainable formats: inclusive activities, ESG-compliant concepts, and fully customised team programmes. Moreover, Team Masters is the exclusive Belgian partner of the international Catalyst Global network, giving access to the world’s most innovative and proven team solutions.
Stéphanie Le Clef, Head of Team Masters: “In a world of hybrid work and a fierce war for talent, strong teams are the key to success.Team Masters helps organisations strengthen cohesion, trust and performance through meaningful experiences.”
A unified operational force
The three brands of Group Event Masters rely on a central Operations team, the true logistical and technical backbone of the group. With its own warehouse, truck fleet, and online shop, this team ensures efficient preparation and planning.
Its expertise in setup, dismantling, technology, and production guarantees smooth and flawless execution for every project.
Jolien Van Luyck, Head of Production: “Our strength lies in the invisible work behind the scenes.
Thanks to a close-knit team and solid processes, we can handle any challenge and ensure our brands always deliver with reliability and excellence. Thanks to a close-knit team and solid processes, we can handle any challenge and ensure our brands always deliver with reliability and excellence.”
