The Incentive Research Foundation (IRF) has announced a dedicated webinar to explore the shifting landscape of reward and recognition programs across Europe. Scheduled for Wednesday, January 7, the session will provide a data-driven forecast for the incentives industry in 2026.
As European markets navigate evolving economic conditions, the webinar—European Incentives Industry Outlook for 2026—aims to provide regional professionals with critical benchmarks for strategic planning.
Key Trends and Data Points
The discussion will center on newly released findings from two major studies: the Industry Outlook for 2026: Merchandise, Gift Cards and Event Gifting and the 2025 Incentive Travel Index.
Attendees can expect deep dives into:
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Budgetary Shifts: Identifying specific sectors where spending is projected to rise.
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Reward Preferences: Which merchandise and gift card categories are gaining traction with European participants.
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Travel Trends: How incentive travel programs are being adapted to meet new corporate goals.
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Challenge Management: Real-world strategies for addressing inflation, sustainability requirements, and logistical hurdles.
Expert Panel
The webinar features a cross-section of industry leaders offering perspectives from the agency, technology, and destination management sectors:
| Panelist | Role | Organization |
| Stephanie Harris | President | Incentive Research Foundation |
| David Gould | Managing Director, Europe | 360insights |
| Rutger Hoorn | VP Global Sales & Strategic Partnerships | Ovation Global DMC |
| Maria Tsierkezos | Director Client Growth & Marketing | Nteractive |
Register HERE
