IBTM has announced the launch of IBTM Asia Pacific, a new marketplace for the business events industry, set to take place from 9-10 June 2027 at Bangkok International Trade & Exhibition Centre (BITEC). Set in the heart of Thailand’s capital, this bold new tradeshow is due to become a future-focused meeting point for business events across Asia-Pacific, designed to drive high-value connections and new business opportunities.
The event will bring together corporate, association and agency buyers from across the Asia-Pacific region with global destinations, venues, hotels and suppliers. IBTM’s Hosted Buyer model and smart matchmaking will help businesses turn introductions into partnerships and meetings into measurable impact, powering exceptional event experiences.
Asia-Pacific is now the third-largest business events market in the world, and its momentum is accelerating. Valued at $231.49bn in 2026 and forecast to grow at 12.6% annually through 2029, the region presents a clear opportunity for a flagship event built for scale, growth and connection.
IBTM’s exhibitor and buyer research confirms strong demand for a dedicated regional platform, with key brands and buyer groups already signalling their intention to attend, attracted by IBTM’s track record for delivering quality meetings and measurable ROI.
Bangkok offers world‑class venues, extensive hotel capacity, excellent infrastructure and connectivity, and the event will benefit from robust institutional backing from Thailand Convention and Exhibition Bureau (TCEB). Thailand also offers e-visa and visa-free access to travellers from multiple destinations, including China, India, the UK, the EU and the USA making it a natural hub for global and regional business exchange.
The conference programme will feature IBTM’s signature mix of interactive content, collaborative problem-solving sessions, wellbeing experiences and practical workshops. Designed to help the industry adapt, solve and accelerate, sessions and networking moments will deliver insight, inspiration and actionable solutions for planners shaping the next era of business events. A Welcome Party on Day One will bring the community together to celebrate local culture and kick-start connections.
Claudia Hall, Exhibition Director, IBTM World and IBTM Asia Pacific, comments:
“We are delighted to be launching a new event for the region, opening the door to a market with immense potential and introducing our proven model to a dynamic region with a strong appetite for growth.
“Our vision is to build the region’s most influential event, offering a premium platform that brings together industry leaders through high-quality meetings, an inspiring conference programme, and measurable commercial impact for both exhibitors and buyers.”
Mrs. Supawan Teerarat, Ph.D., President of Thailand Convention and Exhibition Bureau (TCEB), said: “Thailand is honoured to welcome IBTM Asia Pacific 2027 and global MICE partners to Bangkok. This landmark event is more than a regional gathering. It is a bold statement of Asia’s rising influence in the global business events industry. As the Official Host Destination Partner, the Thailand Convention and Exhibition Bureau looks forward to working closely with RX BITEC to create a dynamic platform that connects the international business events community while showcasing Thailand’s world-class capabilities and inspiring experiences.”
More information will be shared in due course.
