BCD, a global leader in corporate travel management, is proud to announce that it has received the SAS – Scandinavian Airlines Award for Most Innovative Travel Partner 2025 at the SAS Insights Conference held in Copenhagen.
This recognition highlights BCD’s commitment to innovation, customer-centric solutions, and excellence in travel management. The award specifically acknowledges the company’s leadership in implementing New Distribution Capability (NDC), setting a new standard for how travel services are delivered and experienced.
“Being recognized by SAS as the leading TMC in airline modern retailing (NDC) is more than an honor – it’s a reflection of our commitment to delivering smarter, more personalized travel experiences for our clients,” said Thomas Ådén, Managing Director and Vice President, Nordics at BCD. “This award underscores how our investments in innovation and distribution technology directly benefit our clients – by streamlining booking processes, expanding access to tailored content, and enhancing overall traveler satisfaction. We’re proud to be shaping the future of travel in partnership with our clients and industry leaders like SAS.”
Launched in 2024 in the Nordics, the SAS Insights Conference brings together industry leaders, partners, and innovators to shape the future of travel. The newly introduced award ceremony celebrates outstanding contributions across the travel ecosystem, and BCD was honored for its forward-thinking approach and impactful collaboration with SAS. “BCD has demonstrated true innovation by significantly increasing their share of NDC bookings in 2025,” said Edward Fotheringham, VP Sales & Distribution from SAS – Scandinavian Airlines. “Their proactive adoption of new distribution capabilities has not only streamlined booking processes, but also laid the foundation for enhanced traveler experiences through improved content, personalization, and servicing options. BCD’s leadership in digital transformation sets them apart as a forward-thinking and strategically aligned partner, and we are proud to recognize their achievements with this award.”
