At the end of October, travel organization Barrio Life hosted two inspiring study trips through Morocco — a country as diverse as it is magical. More than [insert number] travel professionals took part, exploring in a unique and immersive way the possibilities the destination offers for both leisure travelers and the corporate/group travel market. They returned home with new product knowledge, warm connections with local partners, and practical insights they can apply immediately in their sales conversations.
Study Trip for Independent Travel Advisors and Leisure Specialists
The first trip, designed for the leisure market, followed a varied route from Marrakech to Fes, featuring dramatic gorges, the silence of the Sahara, and atmospheric cities steeped in craftsmanship. Along the way, participants met the owners of small-scale accommodations and experienced popular activities from the leisure segment, such as cycling through Marrakech’s souks and a camel trek through the desert.
Tailored for independent travel advisors and specialists in bespoke travel, the journey gave participants the opportunity to experience Morocco the way couples and families do — making it far easier to advise and inspire their clients authentically.
“Whether you’re organizing a family holiday or an unforgettable group or incentive trip, Morocco surprises with authentic encounters, characterful accommodations, and activities you won’t find anywhere else. By experiencing these elements firsthand, travel professionals can inspire and advise their clients — leisure and business alike — with much greater precision.”
Rikkert Barendse – Founder of Barrio Life
Study Trip for Corporate and Group Travel Specialists
The second study trip focused on professionals active in the corporate, incentive, and group travel sector. Following a compact yet diverse itinerary, the group traveled from the Atlantic coastline around Agadir and Taghazout to vibrant Marrakech — the key hotspots for business and group travel in Morocco.
Participants explored hotels and venues well-suited for groups and corporate events. They also experienced several unique activities, such as an overnight stay in a desert camp and a hot air balloon flight — experiences increasingly popular in the MICE segment.
Like the first trip, this study program was fully catered and offered free of charge to specialized independent advisors, incentive agencies, corporate travel planners, and event bureaus.
Positive Feedback
The study trips were received with great enthusiasm. Participants appreciated the variety in the program, the personal encounters with local partners, and the impressive “once-in-a-lifetime” activities.
“Last week I was lucky enough to join Barrio Life on a study trip to Morocco. I can now inform my clients much better about this beautiful destination. It was also great to see how professionally and passionately they work on this amazing product. I’m confident my clients will be in excellent hands with them!”
Jantine Jacobs – Face 2 Face Travel
About Barrio Life
Barrio Life specializes in authentic travel experiences in Southern Europe and Morocco. With a strong focus on culture, meaningful encounters, and sustainable partnerships with local communities, the company creates unique journeys for leisure travelers, businesses, and groups.
Want to be the first to know when new study trips are announced, or do you have a request for Morocco? Feel free to contact us at info@barrio-life.nl.
